Thinking of resolutions is a good starting point to evaluate what you accomplished (or didn’t accomplish) in the previous year and then in turn, create a plan for what you want to get out of the new year. If these can help in your personal life, why can’t they apply to your business too?
Picture this. You’re a small business owner and as you recap the end of 2018, you realize that this past year wasn’t as profitable as you’d hoped. Maybe the weather played a part, or the vacationer foot traffic was down, or maybe there was more business competition in the area this year…
Presenting your brand through multiple media channels is useful when raising brand awareness and engagement. As technology advances, it is imperative to shift your brand’s media presence appropriately.