January 17, 2024

Do’s and Don’ts for Social Media Marketing in 2024

If you’ve ever wondered, “How can I use social media to grow my business?” you’re not alone. With approximately 4.5 billion users worldwide, social media marketing is an essential tool for businesses that want to drive brand growth and increase customer engagement.

At JASM Consulting, we have over a decade of experience in crafting effective marketing strategies for businesses across various industries, and a proven track record for leveraging social media to achieve marketing and branding goals for our clients. 


Why Should I Use Social Media for My Business?

Social media marketing offers business owners like you a way to connect with your target audience. More and more, people are using platforms like Facebook, Instagram, and TikTok to explore, educate themselves about, engage with, and make purchases from brands. Effective social media marketing can yield exceptional results for your business, fostering dedicated brand advocates and even generating leads and sales.


To help you boost your performance this year, we’re going to dive into the do’s and don’ts for social media marketing that can help set you on the path to success in 2024 and beyond.


Do’s for Social Media Marketing in 2024

Do: Know Your Audience

This cannot be overstated: you must devote time and resources toward identifying and understanding your target audience. A great way to do this is to create detailed buyer personas. From here, you’ll be able to gain insights into their preferences, pain points, and online behavior. 

Why: With the abundance of content on social media, understanding who is most likely to engage with your product or service is crucial to standing out and delivering content that resonates.


Do: Have a Plan

Success in any venture requires thoughtful planning and execution—and social media marketing is no different. To get the best Return on Investment (ROI) possible for your business, you’ll need a strategic calendar made up of content “pillars” to keep your audience engaged along with a healthy mix of timely, opportunistic content.

Why: Consistency is key. Having a social media plan for each day of the month—and executing on that plan—will go a long way in helping you build the kind of social media following you need to grow your business.


Do: Prioritize Video Content

Embrace video content as a core component of your social media marketing strategy. Videos are highly engaging and shareable, making them an excellent way to connect with your audience. Short-form videos, live streams, and interactive content like polls and Q&A sessions can captivate your audience and lead to greater engagement with your brand.

Why: Video content is projected to dominate social media platforms in 2024, with algorithms favoring this type of media over image- and text-only posts. It’s a great opportunity to showcase your brand personality and convey messages effectively.


Do: Leverage Stories and Reels

Share Stories and Reels on social media platforms like Instagram, Facebook, and Snapchat. These content pieces have proven to be a great way to create a sense of urgency, share behind-the-scenes glimpses, and engage your audience in real time.

Why: Stories provide a fresh and interactive way to connect with your audience, giving them a peek into your brand’s daily life.


Do: Invest in Influencer Collaborations

Identify relevant influencers within your niche and collaborate with them to amplify your brand’s reach. Influencers can help you tap into their established audiences, building trust and credibility for your brand.

Why: Influencer marketing continues to be an effective strategy in 2024, as consumers often rely on recommendations from trusted sources.


Do: Stay Agile and Adaptive

Be prepared to adapt to changing algorithms, trends, and consumer preferences. Monitoring your social media metrics regularly and adjusting your strategy accordingly can help you stay ahead in the competitive social media landscape.

Why: Social media is a dynamic environment, and what works today may not work tomorrow. Staying flexible allows you to pivot and seize emerging opportunities.


Don’ts for Social Media Marketing in 2024

Don’t: Neglect Your Social Media Calendar

Inconsistent posting can confuse your audience and harm your brand’s credibility.

Why: Consistency is essential to maintaining a steady flow of content and keep your audience engaged.


Don’t: Oversell Your Products

Resist the temptation to bombard your followers with endless sales pitches. Instead, focus on providing value and building genuine relationships with your audience.

Why: Overly promotional content can lead to follower fatigue and push your audience away.


Don’t: Ignore Analytics

Ignoring data on engagement, reach, and conversions can result in missed opportunities for improvement. 

Why: Social media marketing is not a one-size-fits-all endeavor. Your strategy should align with your brand’s unique identity, values, and goals. Continuously monitor your performance, stay adaptable, and remain attuned to emerging trends to ensure your social media presence remains relevant and impactful.


Don’t: Underestimate the Power of User-Generated Content (UGC)

Encourage your customers to share their experiences with your products or services and incorporate UGC into your social media strategy.

Why: UGC builds trust and authenticity by showcasing real customer experiences, which can influence potential buyers.


Don’t: Engage in Controversial or Polarizing Discussions

Avoid wading into divisive topics or taking sides on sensitive issues unless it aligns with your brand’s values and mission. Controversial posts can alienate a portion of your audience.

Why: The digital landscape has become increasingly sensitive to social and political issues. It’s important to tread carefully to avoid negative repercussions.


Don’t: Underestimate the Importance of Customer Service

Neglecting customer inquiries or complaints on social media can be detrimental to your brand. Timely and courteous responses demonstrate your commitment to customer satisfaction.

Why: Social media is a customer service channel for many users. Ignoring complaints can harm your reputation.



Social media marketing continues to hold immense potential for businesses willing to adapt and innovate. By defining clear objectives, understanding your audience, embracing video content, and staying agile, you can supercharge your social media marketing performance.

By following these strategies and insights, you can navigate the ever-evolving social media landscape with confidence, and your business can thrive in the digital age.

At JASM Consulting, we are committed to staying at the forefront of social media marketing trends, and we’re here to support you in crafting and executing effective strategies that deliver exceptional results. If you’re ready to take your brand to the next level in 2024 and beyond, don’t hesitate to reach out to our team of experts. Together, we can shape the future of your company’s success in the digital world.