MEET THE TEAM
Aimee lives and breathes Ocean City and the Jersey shore. She has spent the past 20 years providing strategic planning, developing brands and budgets, and launching proven marketing efforts for a wide range of regional businesses both professional and seasonal. Aimee is an Ocean City Chamber of Commerce Board Member, a Board Member of the Ocean City Education Foundation, and a Trustee of both the Cape May County and Ocean City Republican Organizations. Her specialties at JASM include brand development, strategic planning, advertising campaigns, event management and public relations.
Why did you name the company JASM Consulting? When I decided to start the company, it was a total family decision and a lot of sacrifices needed to be made. My family was so supportive and encouraging that I had to share the name with them. The acronym JASM represents each of us: James, Aimee, Shannon, & Maggie. Everyday, these are my stakeholders. Pretty cool, but they are tough on me, haha.
What is your personal mission statement? Live each day as if it was your last, no regrets. Believe and you will achieve!
If you could choose one super power, what would it be? Invisibility. The ability to go anywhere, see anything and hear anything without filters, would benefit so many decisions personally and professionally. It would also allow me to do great things for people anonymously and watch their true reactions- the joy would be overwhelming.
Account Executive & Public Relations Manager
Nina graduated from Rowan University in 2016 with a Degree in Radio, TV, Film and Journalism. She is driven by everything media. Prior to her position at JASM, Nina was a TV news reporter/TV personality for a local South Jersey station and then moved into Public Relations, Production, and Social Media for a local video production company. Her interest in communications, backed by her dedication to preciseness, has helped her build not only her own brand, but also help others develop and grow their brands by word of mouth as well as social media.
What is something most people don’t know about you? A few years ago, I created and worked on a TV show based around all racing in South Jersey called South Jersey Speed. I’ve always loved the fast paced world of racing and cars because of my dad, who is a master technician. We built my first car together, which I still have ten years later (thanks to him.) Now, I get to drive around one of my dream cars, a Dodge Challenger.
What is your personal motto? John Lennon said it best, “Let it be.” I use this phrase often when I find myself in a situation I can’t control. It’s hard to let things go sometimes – especially when it’s not a favorable outcome. But I find that it can bring a sense of peace if you just let things be the way they are bound to end up being.
What are you most passionate about at JASM? I love sharing content. It’s always rewarding seeing the positive interaction with my community through the businesses I get to work with. I also love watching businesses grow and I love being able to help them do it.
Social Media and Digital Marketing Manager
Leslie Jespersen is a marketing and media professional turned walking lifestyle brand from Atlantic City, NJ. She graduated from Stockton University in 2011 with Program Distinction and holds a B.A. in Communications Studies. She owned and operated an independent communications company with a heavy focus on social media strategy, before moving forward as a media personality, speaker, and influencer/blogger.
She lives on another small beach island on the Jersey Shore and is the official chaos coordinator of her home with her boyfriend, 2 children, a dog, and a cat.
What is something most people don’t know about you? I actually got my love for marketing as a street team manager for a band called Hanson (yes, that one.) I then had the opportunity to travel the country for various band tours, and met some of my best lifelong friends as a result of that experience. We still travel and meet up at concerts whenever we can, 15+ years later. I used some of the skills I developed to produce entertainment in Atlantic City and had the chance to book, produce, and direct some really fun live shows! Bringing smiles to peoples’ faces lights me up.
What is your personal motto? Know Better, Do Better. As humans we are all flawed, but there is unmatched power and respect that comes with recognizing mistakes, apologizing, learning from them, and doing better next time. This motto takes egos out of the equation and allows for constant personal development.
What are you most passionate about at JASM? Cultivating an engaging community via social and digital marketing. We have the gift of the internet to not only bring people together, but also help amplify brands, grow revenue…and have fun doing it.
Krys Morgenweck Rossner
Senior Graphic & Web Designer
A self-taught artist and all-around creative, Krys has over ten years of industry experience and has been part of design and development projects for many South Jersey businesses.
What are you most passionate about at JASM? I support small businesses in my personal life. At JASM, being able to connect with those local businesses to create something meaningful, fun and engaging to help cultivate and maintain the relationship they have with their customers is the best.
What do you like to do in your spare time? My true loves are illustrating and painting, and I spend as much time as I can practicing. I like to go for walks. (Can walking be a skill? I feel like I’ve mastered it.) My favorite place to explore lately has been the trails at Higbee Beach. I’ve also just started to learn rug hooking! My grandmother made very beautiful hanging rugs, and having that bond with her is special.
What are your favorite books or movies? At work, I love to thumb through Josef Albers’ Interaction of Color. At home, I enjoy the Wooden Books series, like Sciencia and Designa. As for movies, I always find myself gravitating back to the Qatsi trilogy.
Dimitar loves exploring in search of new and great design concepts. His strong branding and print design background is backed up by his BFA in Visual Communications from Stockton University.
Favorite part of your job? I enjoy the variety of design projects that working with JASM’s different types of clients and businesses offers.
What are your favorite pasttime activities? I enjoy learning new design techniques, reading the latest technology and space research news, and spending time with friends and family.
What’s your biggest accomplishment? One of my biggest accomplishments is graduating with Summa Cum Laude honors – all while working two full time jobs to pay off my school expenses.
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