This is where communication with your customers truly begins. The foundation of good customer communication is a website that will function as the resource tool for all the other communication strategies discussed below. While a website works as more of a one-sided form of communication, it is still a landing page for a customer or potential customer to learn what you are saying about yourself/your business. It’s your elevator speech about all you have to offer. A website is a place customers land to find out more about your business, what you offer and to locate your phone number or email to contact you. So, it’s important that information is always updated and accurate. A way we are able to add additional communication features to your website is through the option of a chat feature. While this is not applicable for every business, it can be very helpful for customers who need a quick answer. It can be easily installed on a variety of sites.
Email blasts are a bit old-school, but can be highly effective at notifying customers of specials, coupons and updates to your business. However, a caveat of successful email marketing is the list or database. A campaign can’t be successful if you have an outdated list or a list that is stale and is no longer growing. The ideal situation is to have an up-to-date list of engaged customers or potential customers and frequently ask new customers to sign up. It’s never too late to start cumulating contacts. If you are a business that sells goods or services, a great way to build a database is to require an email address at checkout. This will build up a great customer list of those who you know already engage with your business.
Similar to email marketing, text campaigns require a decent list of phone numbers in order to be successful. Again, asking for a phone number at checkout is a great way to begin to build a list. Text messages are used to reach customers instantly. These types of campaigns will have a very specific call to action, whether it’s driving your customers to act on an offer or to call to make reservations. Another way to gain subscribers for an email list or a text list is to run a contest where you ask people to sign up for a chance to win the prize. “Free is for me” — right?
Communication with customers through social media may be the most important of them all. This is a place for true back and forth social interaction, hence “social” media. This is where customers will come to ask questions and see what you are doing on a more day-to-day basis. Your page can post updates, share photos and information which your followers can interact with by liking, commenting, and sharing. Not only this, but customers can message your business directly, as another simple but time efficient line of communication with a personal touch.
These are — in no way — all the communications strategies out there today, however, these are some of the most popular and successful approaches that we utilize on a daily basis for our clients. We know this may sound like A LOT of communication, which takes a lot of time that you, as a business owner, might not have! This is where we come in. As marketing professionals, we understand that time is of the essence better than anyone and that’s why we’re here for you! We are able to work with you to learn the voice of your business and communicate with your customers effectively on a daily and weekly basis. Let’s team up! Contact us today for more information at 609-840-6173