MARKETING TIPS

March 17, 2020

Spring Cleaning For Your Business

Spring is here and just like you would spend time doing spring cleaning on your home, you can do the same with your business! Here are some of our favorite ways to give your brand a new look for the spring.

Website

Is your website out-of-date? Is it responsive? To start, it’s important to always make sure that your hours are up-to-date and that there are no years or dates that are outdated on your site. That can confuse the customer. Also, updating and changing out photos on the homepage of your website can give your website a fresh look within a few minutes. Or maybe it’s time to consider a brand new website! But don’t feel overwhelmed, when we build a new website, we handle taking high-quality photos, deciding on a site map that would be most user-friendly and writing and creating engaging content for the site. All you have to do is tell us a little about your brand and your goals for your website and we bring it to life!

Photography

Like we mentioned in the previous section, high-quality photos can really make or break a website or social media profile. For most businesses, brighter, sunnier days make for the perfect time to stage a photoshoot. New products are probably coming in, new menu items are being released, and you’ve got a list of exciting things to come for the upcoming season. We’ll take your brand and products and make them the star of the show for use across all mediums.

Logo

Have the years gone by and everything around you is transforming and changing, yet your logo is stuck in a different time period? No problem! Before the season really hits with full force, think about having your logo rebranded. We take key aspects from your well-known brand and morph them into a fresh logo. With a fresh logo, all collateral can now be updated to match this new look, in turn, giving your entire store or brand a fresh start for the spring!

Create a schedule

For many seasonal businesses, now is the time they start to think about opening full time, things they’d like to implement this year and more! Whether it’s for the day-to-day within your store, or a social media campaign, it’s important to create a schedule. Think about the holidays and special dates that will occur over the next few months. Make a list of things you’d like to accomplish, events you’d like to host and more. By putting them in your mind now, you will be able to create ideas and make a schedule to make sure those are implemented and planned for ahead of time, giving you peace-of-mind.

Online Audit

When we start working with a new client, we always do an audit of your business. This means we see what you look like online. Do you have a Google MyBusiness profile? If so, is it up-to-date? When we search your business or similar keywords, do you come up on Google? If not, we can help with that! While you know the ins-and-outs of your business, you want to make sure it’s clear for the potential customer to understand everything there is to know about you and that they can easily find you when searched!

And if you didn’t know already, these are all things that we can do to help you and your business! We’re the experts in advertising and marketing and would love to help refresh your brand for the spring whether it be a website, photos, social media and more! Give us a call today to see how we can work together at 609-840-6173.