Usually when people hear the letters “SEO” they either run for the hills or stop listening all together. We want to help you make sense of SEO along with Google Ads and explain how these search engine tactics combine to make for a strong online presence for any business.
Increase Visibility Online With SEO
To start, SEO, Search Engine Optimization, is “the process of affecting the online visibility of a website or a web page in a web search engine’s unpaid results—often referred to as ‘natural’, ‘organic’, or ‘earned’ results.”
What exactly does that mean? It is essentially the art and science of matching your information—your webpages, products and services—with what people are searching for online.
Every business is different, just as search terms for every business are different. Which means that before we start off into your SEO journey, we perform a market analysis of competitors, among other factors such as demographic, market and more for your business specifically. From there, we will come up with a list of terms that your target market will most likely search. For most small-to-midsize businesses, we also determine the key serving areas and cities that are most important to target. After this analysis, tags and content on your website will be constantly monitored and updated in order to increase rankings.
Putting time and money into the SEO of your website is very important because it will help your website show up higher in Google searches. You will show up organically above your competitors and begin to show up higher in the “local” (the map) listings on Google too. We handle the website maintenance and updates on our end, but requesting Google reviews from happy customers goes a long way when it comes to improving your SEO, as well.
What is Google Ads & How Is It Different Than SEO?
Google Ads is “Google’s advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google’s search results. Since advertisers have to pay for these clicks, this is how Google makes money from search.”
The goal of Google Ads is the same as SEO: increase your visibility and searchability on Google by showing up higher on the page. Google Ads, however, are ads that we create that allow you to show up on page as one of the top search results when certain keywords are typed in. These ads are PPC: pay per click. Every time someone clicks on your ad, you will be charged for the cost of that keyword. Some keywords are more competitive, which in turn cost more.
Before we create an Ads campaign, we perform the same market analysis that we would for our SEO strategy. The difference is that we can change the message of your ads as often as we want to spark interest in different consumers. We target specific areas and keywords to show the ad to the best group of potential customers.
In conclusion, both of these products are important to getting your business’s name known and easily searchable on the internet. SEO is long-term product that every website should have and continue to work on, while Ads provides more instantaneous results. By combining these, we see the best results, however we access your business goals and budget and propose the direction we feel would best benefit your business and meet your goals.
If you need help with a website renovation or creating a brand new website for your business, or simply need your business to be easily accessible and searchable to your target audience, contact us today at 609-840-6173.