When a new year approaches, it’s in our culture to create personal resolutions for the coming year. Those typically include things like eating healthy, working out or picking up a new hobby. Thinking of resolutions is a good starting point to evaluate what you accomplished (or didn’t accomplish) in the previous year and then in turn, create a plan for what you want to get out of the new year. If these can help in your personal life, why can’t they apply to your business too? At JASM Consulting, we love the idea of resolutions and are always setting new goals for our team and our clients!

Be Healthy / Balanced

As a business owner, you are constantly pulled in many directions. Your marketing and advertising shouldn’t be one of those things pulling. Finding balance in your personal life and your business is very important. Allowing experts to manage your brand, social media, website and more will give you more time to focus on what is really important to you, your business in the day-to-day sense.

Get Organized

Lists and goals can be helpful in all aspects of life, including your business! Getting organized can include things like: cleaning up and reconfiguring your store or simply making a list of goals you’d like to have accomplished in the next week, month or year.

Stop Procrastinating

We’ve all been there! It’s part of being human. But with a full-service marketing partner, you won’t have to let things fall by the wayside any longer. If you have an idea for an event, a promotion or anything in regards to your business that you’ve put off over the years because of lack of time and direction, don’t worry anymore! Shoot us your ideas! We love to bounce ideas off of our clients and if you have an idea that you love, we will take it and run with it!

Improve Friendships

Regardless of your type of business, you interact with people every day, whether they be customers or colleagues. It is important to nurture and grow those relationships. Make sure to take time to interact and get to know your customers. You and your staff are those people on “the ground” who can listen to what customers and colleagues are saying and realize things that could be changed or made better in some way. And we’re here to help execute those things!

Make the Most of Your Money (Budget Better)

Something we all understand, especially in a shore town where many businesses are seasonal, is that budget is a big holdup when thinking about hiring a marketing company. Being located in Ocean City ourselves, we understand the importance of pushing your brand leading up to those big summer months but also finding ways to keep the revenue coming in during the slower months. We build marketing plans to best benefit your business for the year as a whole and work to get you the most ROI for your budget.

When coming up with your business goals for 2020, keep these questions in mind. Did my business have the social interaction and presence I was hoping for? Were we able to execute all of the promotions, offers, and events we had in mind? Is my website traffic up compared to last year and is my website customer friendly? Are my sales where I want them to be?

If you answered no to any of these questions, you’re not alone! At JASM Consulting, our job is to take a deep-dive into your business as a whole. By looking at your website, Google rankings, and social platforms, we are able to gauge what the general weaknesses and strengths are for your business. Based on what your business is excelling at, what needs improvement, and your short term and long term business goals, we will develop a comprehensive marketing plan that is tailored to you! It’s time for a fresh start, so give us a call today at 609-840-6173 to see how we can help bring your business into 2020!